Last Wetpaint community I joined: Grey's Anatomy wiki Love the show! My favorite Wetpaint site: wikiFido.com That's my dog, Jackson. Site I would create if I had more time: Where the Snow Is A site for maniacal snowboarders to track the best powder.

Ben Elowitz, Wetpaint CEO

Ben Elowitz is best known for his success as co-founder and vice president of Blue Nile, Inc., the leading online retailer of certified diamonds and fine jewelry. He oversaw the company’s front-end operations, which included product management, technology, and creative services, from 1999 to 2001. Blue Nile, a publicly traded company ("NILE"), is widely acknowledged as the first and most successful online luxury goods retail site.

Ben came to Blue Nile from another Internet startup, the online professional, technical, and business bookstore Fatbrain.com, which was acquired by Barnes & Noble in 2000. As director of business development, Ben ran product management, marketing programs, and business development from 1996 to 1999. He developed Fatbrain's strategic partners and corporate bookstore programs, which were the cornerstones of the company's primarily business-to-business revenue line.

Prior to his roles at Fatbrain.com and Blue Nile, Ben worked at the global business consulting firm Bain & Company. In his capacity as management consultant, he specialized in providing business strategies to the high-tech industry.

In 2002, Ben consulted for eHarmony.com, a matchmaking web service for marriage-minded singles. While there, he overhauled the company’s positioning and website to improve branding, messaging, and conversion.

Before coming to Wetpaint, Ben worked at Precor USA Inc., one of the country’s most successful fitness equipment brands. From 2002 to 2005, he helped Precor manage its transition to a customer-driven, growth-oriented company, directing product management, marketing, and new product development efforts for commercial equipment lines.

Ben attended the University of California at Berkeley as a UC Regents Scholar, graduating in 1994 with a cum laude B.S. in Electrical Engineering/Computer Science and a B.A. in Applied Mathematics.