Rob’s career has focused on building consumer brands and consumer experiences across consumer consumer products, software and services. In his last role before joining Wetpaint, Rob served as vice president, Global Beverage for Starbucks Coffee Company, where he was responsible for product innovation and product managementmarketing of all hot and cold hand-crafted beverages served in Starbucks stores around the world.world, Beforeall of that,which Robcomprised servedmore asthan vicehalf president,of USStarbucks Beverage;global director,revenue. Espresso and director, Venture Development, responsible for developing newPrior ventures such asto thethat, Rob Whiteserved Wavein roles soymilkvice president partnership- Beverage, director - Espresso and Starbucks Coffeedirector &– New CrèmeVentures for LiqueurStarbucks’ products.US business.
Prior to Starbucks, Rob spent 5 years in marketing at RealNetworks, the pioneer in Internet audio and video, leading a variety of consumer software launches under the RealPlayer and RealJukebox RealJukebox names. Rob began his career at Procter & Gamble, where he spent 5 years indelivering the supply chain organization leading the manufacturing and delivery ofinnovation products in the health/beauty health care and paper products categories.
Rob holds an undergraduate degree in Economics from Harvard College and an MBA from Stanford University. |
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