New hosted social computing platform helps companies extend reach, engage customers, and increase revenue December 10, 2007 - Wetpaint (www.wetpaint.com), the leader in consumer-friendly wiki communities, today announced the debut of Just Add Wetpaint, the company’s new turnkey service that powers online communities for enterprise brands. Beyond simple avatar-and-messaging social networks, the award-winning social computing platform offered by Wetpaint adds the best aspects of wikis, blogs, and forums, resulting in the perfect online environment for fostering deeper customer engagement and content creation activities around a company’s brand assets.

Available immediately, companies can use the comprehensive service to launch a fully customized brand-centric Web 2.0 community in one to 14 days.

“The Wetpaint platform enables customers to engage deeply with one another. In the process they develop an extremely valuable, participatory community, and go on to build a virally branded asset for the sponsoring organization. The result is great community, great content, and a great marketing vehicle,” said Geoffrey Bock, lead collaboration analyst with Gilbane Group. “Leading companies are looking to take advantage of Web 2.0 trends for building their brands through interactive experiences. Wetpaint raises the bar for producing and delivering user-generated content over the Web.”

Some of the world’s leading technology companies — including HP, T-Mobile, Oracle, Dell, and HTC, — and prominent media and entertainment companies — among them CBS, Fox, ABC, Showtime, Discovery Channel, Travel Channel, Warner Bros. Telepictures, Zomba Label Group, and fuse.tv — have already sponsored Wetpaint-powered communities. Through the success of these pioneering wiki communities, Wetpaint has gained attention as the social computing platform of choice for big brands to extend reach, proactively engage customers, and discover new ways to monetize their web properties.

“The collaborative enterprise is here, whether it’s IT deploying new collaborative tools like Google Apps to foster internal collaboration between employees and partners, or business leaders using purpose-built social computing solutions like Wetpaint to engage an external audience,” said Ben Elowitz, CEO of Wetpaint. “Our goal with Just Add Wetpaint is to tackle the market opportunity and emerge as the leader for powering external-facing communities that drive key business metrics for traffic, content, and pageview growth.”

The Complete Social Computing Platform Solution for Big Brands
The ease-of-use and simplicity of Wetpaint has empowered over 600,000 consumers, educators, and many small businesses to create a free wiki about their most passionate interests. With the introduction of Just Add Wetpaint, enterprise brands can now also enjoy all the benefits of the entire Wetpaint social computing platform combined with a set of new turnkey services and solutions for custom development, content development, moderation, hosting, support, and promotion.

• A full-featured social computing platform. The Wetpaint platform includes complete wiki and discussion forum functionality, tagging, commenting, social profiles, private messaging, newsletters, and one-click widget insertion for images, video, polls, chat, Flash applications, and more.

• Custom development. Recognizing the uniqueness of every brand, Wetpaint customizes the look and feel of each community site to faithfully convey brand standards, integrating existing graphical and navigational assets and conventions, technologies, domains, and advertising as needed.

• Content development. Wetpaint seeds editorial content on the site that encourages active user contribution and engagement, while also organically increasing traffic to the partner’s website.

• Promotion. Promoting sites through the Wetpaint network and the Internet at large, Wetpaint applies its editorial and search engine optimization advantages to garner traffic. Additionally, Wetpaint works with each partner individually to develop custom onsite promotions to drive awareness and membership.

• Hosting and support. Based on a powerful software as a service model, deploying Just Add Wetpaint requires no hardware or software and no maintenance or extra development. Implementation and support are handled by Wetpaint with minimal requirements on partner’s internal and IT department resources, allowing any enterprise to launch a world-class branded community site in record time.

Product Availability and Pricing
The Just Add Wetpaint service is available today. Pricing varies depending on the desired degree of customization, but generally begins at $10,000 for implementation.

For more inforation, visit Wetpaint.com and review the Just Add Wetpaint section of the website.