October 17, 2007 -- As the sixth season of the popular Discovery Channel series MYTHBUSTERS gets underway, the show's fans are turning to the network-sponsored MYTHBUSTERS Wiki to add to the ultimate guide to every myth ever featured on MYTHBUSTERS, start their own fantasy MYTHBUSTERS team, and share favorite moments, quotes, and more. Discovery Channel is the latest entertainment media brand to advance the growing trend of using branded Wikis to engage dedicated fans and customers in online community, and Seattle-based Wetpaint (www.wetpaint.com), the consumer-friendly Wiki for collaborating and publishing online, is the technology and expertise provider at the forefront of the trend.

"The MYTHBUSTERS Wiki offers a new, innovative opportunity to build community by giving the show's loyal and active fan base a way to create and personalize their own MYTHBUSTERS experience," said Randy Rieland, vice president, Interactive Media, Discovery Channel. "With Wetpaint, we aim to provide a compelling environment in which fans can actively participate in content generation, where our viewers become writers and creators."

The official MYTHBUSTERS Wiki, sponsored by Discovery Channel and driven by viewer-generated content, is one of more than 500,000 Wikis powered by Wetpaint. That total -- representing a mix of consumer-created communities and brand-sponsored offerings -- puts Wetpaint in the pole position to capitalize on the Wiki phenomenon sweeping the Web.

Delivering the best aspects of blogs, social networks, and message boards for consumers and businesses, the Wetpaint platform facilitates big brands launching collaborative online sites where true community connection is fostered. With custom development, hosting, and support, as well as site promotion, companies can within a matter of days launch strong communities that will attract loyal users and create new ad monetization opportunities.

"Every company has a passionate group of customers waiting to help if given the opportunity," said Ben Elowitz, CEO of Wetpaint. "Our goal is to help large brands give their customers this opportunity in a way that benefits both the consumer and the brand. Working with companies like Discovery is helping us drive new social computing standards that will change online customer interaction models forever."