Travel + Leisure, Food & Wine, Travel + Leisure Golf and Executive Travel to Embrace the User Generation with Collaborative Publishing Online

November 20, 2006 – Wetpaint (www.wetpaint.com), a leading provider of Web 2.0 technology that powers click-and-type editable community websites, and American Express Publishing Corporation, the leading luxury lifestyle magazine publisher, today announced an agreement to launch a series of complementary websites that will use American Express Publishing’s professionally written content to foster reader collaboration and user-generated editorial.

“Our editors are experts in their fields and our readers are very passionate about these subjects in their own right. These Wetpaint-powered sites will allow them to get even closer to our brands by sharing their own knowledge and perspectives,” said Mark Stanich, Senior Vice President and Chief Marketing Officer of American Express Publishing. “We’re also excited to give our readers the chance to make connections with other like-minded people, so that they can develop a sense of community and exchange personal lifestyle experiences within the context of our brands.”

With these sites, American Express Publishing is also increasing user engagement in these highly valuable luxury lifestyle segments. This engagement proves valuable to advertisers who are seeking advertising and sponsorship opportunities that let them connect directly with the most passionate, motivated, and influential members of their target market. As a result, these user-powered sites are expected to generate compelling monetization fueled by the combination of high-value audience segments, deeply engaged readers, high-quality authored and user-generated content, and strong advertiser demand.

“American Express Publishing is leading the way in delivering the world’s best luxury lifestyle content across many platforms,” said Ben Elowitz, Chief Executive Officer of Wetpaint. “By combining expert editorial with authentic user perspective, these sites will not only become magnets for users seeking the best information, but will draw elite advertisers who prize a connection with the most passionate and engaged members of their target audience.”

The sites, which will launch starting in December, will let readers combine their personal expertise with that of the magazines’ professionally written content. For example, food lovers can add their own recipes and avid travelers can recount their own stories on destination reviews. The process of adding or editing content, comments, photos and Web links on the Wetpaint-powered sites is revolutionary for web technology, and makes adding and changing pages as easy as using Microsoft Word.

About American Express Publishing:
The American Express Publishing Corporation is the leading publisher of luxury lifestyle magazines: Travel + Leisure, Food & Wine, Departures, Travel + Leisure Golf, Executive Travel SkyGuide and Travel + Leisure Family. The company also produces a variety of travel, cooking, wine, time management, and financial books and products, develops online content, operates luxury-market events, and creates custom print and online programs for clients. The American Express Publishing Corporation is a wholly owned subsidiary of the American Express Company and operates under a management agreement with Time Inc.