MSN Taps Wetpaint to Provide Flexible Platform to Draw in Real Voices and Create Community around Popular Entertainment Topics

SEATTLE, April 29 (PR Newswire) - Wetpaint announced today that MSN Entertainment will create entertainment fansites using the Wetpaint fansite platform. This quarter, MSN Entertainment will start rolling out more than two dozen Wetpaint-powered sites slated to launch in 2009.

"We are looking to forward to launching this new fan-driven initiative on MSN Entertainment where the fans do the writing, meet each other and share their interests," said Lisa Gurry, Director, MSN. "We're pleased to partner with Wetpaint to bring this experience to our users."

"Over the last three years, Wetpaint has figured out how to bring brands and fans together to create compelling content while generating significant business value," said Ben Elowitz, CEO, Wetpaint. "With their SuperFan initiative, MSN recognizes the power of the voices of fans and the ability of this motivated audience to drive buzz and traffic above and beyond static fan pages and message forums."

Wetpaint is the leading platform for creating passionate fan-based communities online. While professional content such as a TV show, movie or musician drives the fans themselves, when they come to Wetpaint sites, fans become the content creators. This collaboratively created content is rich and compelling; delivering direct value to brands through organic search that far exceeds other online marketing options. With 60% of traffic generated through search and low internal resource drain, brands can do more with less investment and create a larger, more engaged audience that's ready to monetize.

The easy-to-use Wetpaint platform provides the ability to join conversations, create new topics and threads, upload photos and videos, and create widgets that track community activity, and are easily posted on social networks and blog sites. MSN is utilizing Wetpaint Injected, which enables brands to easily incorporate the core Wetpaint platform into their own site with a custom look and feel. Sites using Wetpaint Injected can quickly develop a large content base that drives increased search engine referrals, resulting in significant, organic, incremental traffic.

About Wetpaint: Wetpaint provides the leading platform for fans to easily create and participate in online communities around the topics they care about most. With the world's largest network of 1.5 million fan-powered websites and partnerships with major brands such as Dell, Discovery Channel, Fox, HBO, HP, HTC, Showtime, and T-Mobile, Wetpaint offers businesses a turnkey solution for creating and fostering passionate communities that drive traffic and increase loyalty. Consumers flock to http://www.wetpaint.com to create sites around topics they love; last month consumers created more than forty-thousand Wetpaint fansites. For more company information, visit http://press.wetpaint.com