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• Friends Network: Wetpaint site users can now easily connect with one another through friend invitations to better collaborate and keep up-to-date on each other’s activity.

• Custom Member Profiles: Each site can have its own custom profile templates for members to share interests and information with the community.

• Compliments: Members of the site can send compliments to other members to express their appreciation for their contributions, comments and participation. Compliments can also be collected and viewed as awards displayed on member profiles.

• Enhanced Member Directory: Quickly search and sort through the member profiles of a site and determine who’s contributed the most, who joined recently and more.

• What’s New Dashboard: Users and visitors can see and respond to what’s new with an at-a-glance overview of most recent page, comment and member updates.

• To-Dos: Fueling collaboration, site members can request help from one another as well as flag and track needed improvements and tasks.

• Friend Feeds: Stay up to date with your friends on the site by getting reports on their latest activity and contributions.

• Promote My Site wizard: To help sites gain more traffic through SEO, this wizard measures how attractive the site is to new members and search engines, and offers guidance for improvements.

• Photo Gallery (Q2 availability): Upload multiple photos at once and browse all photos across the site in a single location.

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• A full-featured social computing platform. The Wetpaint platform includes complete wiki and discussion forum functionality, tagging, commenting, social profiles, private messaging, newsletters, and one-click widget insertion for images, video, polls, chat, Flash applications, and more.

• Custom development. Recognizing the uniqueness of every brand, Wetpaint customizes the look and feel of each community site to faithfully convey brand standards, integrating existing graphical and navigational assets and conventions, technologies, domains, and advertising as needed.

• Content development. Wetpaint seeds editorial content on the site that encourages active user contribution and engagement, while also organically increasing traffic to the partner’s website.

• Promotion. Promoting sites through the Wetpaint network and the Internet at large, Wetpaint applies its editorial and search engine optimization advantages to garner traffic. Additionally, Wetpaint works with each partner individually to develop custom onsite promotions to drive awareness and membership.

• Hosting and support. Based on a powerful software as a service model, deploying Just Add Wetpaint requires no hardware or software and no maintenance or extra development. Implementation and support are handled by Wetpaint with minimal requirements on partner’s internal and IT department resources, allowing any enterprise to launch a world-class branded community site in record time.

• With Wetpaint, the best information rises to the top: Within a Wetpaint Wiki, any threaded discussion can be converted into a fully editable wiki page, allowing the community to transform relevant conversations into content pages that can then be further improved upon through continued editing and collaboration.

• New discussion forums allow consumers to spend less time scrolling, browsing, and organizing: With Wetpaint, threaded discussions can easily be expanded inline to view posts — without waiting for the browser to refresh. Tags allow users to associate threads with keywords, making topics easy to find and track, and eliminating the need to be a forum expert in organization and cross-posting. Thread tags also enable users to conveniently discover related pages and discussions containing additional information.

• Wetpaint Wiki forum integration helps new users add value sooner: With older forums, the only way for new users to get involved was to dive in and start asking questions. There was no easy way to orient themselves within the community. Since Wetpaint combines wikis and forums into the same cohesive site experience, new users can engage in several different ways before they venture into the conversation. Parallel activities like reading content, making edits to pages, and creating a profile both help orient new users and introduce them to existing wiki members. When they do eventually jump into the conversation, they’re much better prepared to move the conversation forward rather than resurface the same old issues.